Is Women’s Football Still on The Rise?
Women’s football is one of the fastest-growing sports in the UK and the recent success of the English Lionesses at the 2020 EURO’s the sport has continued to grow in popularity.
With big brand sponsorships and media companies finally providing their support for the Women’s Super League (The WSL) and with some of the English Lionesses’ being named as some of the most influential footballers of all time, it’s evident that the narrative around women’s football is changing.
The WSL is estimated to be worth around £8million-a-year and has become one of the biggest broadcast deals of any professional women’s football league.
Viewing figures for women’s matches have doubled since 2017, and with Sky Sports buying the rights to the WSL for a staggering £10million per season it is no wonder the interest in the sport is growing.
The revenue of these broadcasts deal is distributed equally across the WSL and the Women’s Championship which allows for more money to become invested in the women’s game.
It is not just the professional side of women’s football that is changing.
Grassroots football has had a surge of interest in participants, with 3.4 million women and girls taking up the sport in England according to the FA.