The cost of living crisis has fully immersed the UK, especially the South East regions. Unfortunately, inflation levels are forecast to get much worse as we head into the later months of this turbulent year. It has left consumer confidence in tatters and put a sharp halt to business’s yearly targets and predicted growth.
However, there may be light at the end of the tunnel for certain establishments. We checked into a popular central Brighton 24 hour off- license to find out what it is really going on. An ‘offie’ that in recent times has undergone a refurbishment as well as a rebrand.
We find out through shop manager, Ali Yilmaz, how the now ‘Budgens’ (previously ‘Easy Hours’) is faring following the change and investigate what differences he has noticed through customer behaviour as well as direct price rises.
Ali shares information on the kind of issues facing a variety of a stakeholders and shoppers during this period of financial insecurity. He also provides an insight into which demographics are tolling better than others with repeat custom and how many people are chopping and changing their favourite brands for more affordable alternatives. Is this just the beginning we ask?
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