Crazy Contracts are shifting football in line with American Sports


This week has seen two of the top three footballers in the world sign new multi-million pound contracts, but is the footballing world transitioning into another heavily endorsed sport such as those in America?

From Roy Keane becoming the first footballer to break the £50,000 a week mark in 2000, to Cristiano Ronaldo agreeing a new five-year deal in 2016, worth £365,000 a week. The world of football has been pushed down a marketing path which has perhaps influenced such contracts to emerge. This has channelled across to TV rights where SKY had paid an estimated £5 billion in order to show the majority of premier league games.

However, this is merely a shade of the fraction that is paid for the NFL, as television monopolies have paid a combined total of $39.6 billion in order to show live coverage of games between 2014-2022. It is evident that CBS, FOX, NBC and ESPN all gain a large R.O.I as the Superbowl itself is said to generate $2.9 billion in sales of advertisement slots that last 30 seconds, so it is mind-boggling to think of the return on ticket sales, sponsorships and merchandising within a single season.

Texans Jaguars Football

Despite the contrasting difference in the duration of seasons, NFL players on average earn the same amount as a premier league player at £2m per year, whom endure an additional four months of intense team scheduling, meaning more time away from their families and are crucially at more risk of suffering an injury. Some might say the reason why the likes of Antonio Brown and Aaron Rodgers get paid the amount they do is down to the injuries they may sustain.

With the NFL gaining more and more international attraction, their revenue is going to soar within the next few years, creating an ever-flowing business cycle which will see the contracts of players inflating, concerning fans that sport is furthering its concept of being a business.

The prospect of having additional adverts during games may discourage viewers to buy future subscriptions to SKY and BT. However, this may entice fans to follow the traditional route of experiencing a typical match day with a ticket at their teams ground, to enjoy the game and watch these stars with big contracts do what they do best.

Written by James Purewal

Leave a Comment